When promoting money-gaming, it is not enough to consider whether the influencer personally plays the game. Applicable gaming restrictions, the nature of the advertisement and the message conveyed to consumers are also important.
Understand the Law and the Process
The new gaming framework contains provisions relating to the promotion of prohibited online money games and the financial facilitation of such games. The actual nature of an affiliate code, sponsored stream, referral commission or indirect promotion will be examined. A brand’s statement that “everything is legal” is not a substitute for independent verification. Promotional content that suggests guaranteed wins or earnings, or conceals losses, may also raise questions of misleading advertising. Merely adding a short disclaimer or describing a post as entertainment does not change its underlying commercial nature. The relevant provision and the person’s role should be examined separately for each alleged violation.
In More Detail: What Could Affect the Outcome?
It may be useful for creators to have the contract specify the product classification, permitted claims, approval process and the right to stop a campaign. Keep records of content published earlier so that it is possible to establish what was said and when. Receiving payment does not make it necessary to repeat an inaccurate claim. Publishing a campaign without checking it when its legal status is uncertain increases long-term risk.
What Should You Do?
- Ask the brand for evidence of the operator’s and game’s legal classification, as well as the full campaign terms.
- Check the referral landing page and how real money is handled; do not rely only on the brief.
- If you identify a restriction or an inaccurate claim, stop the campaign and consider the options for correction and making a complaint.
Which Documents Should You Keep?
Keep copies of the brand contract, approved script, payment records, affiliate dashboard and published posts.
Hypothetical Example
A creator receives a referral campaign described as a fitness contest, in which viewers place money at stake. Calling the contract a fitness contract does not change the underlying money-game arrangement. It is important to examine how the product actually works before publishing.
Is There No Responsibility for Unpaid Promotion?
The absence of payment does not resolve every legal question. The nature of the promotion and the applicable restrictions must be considered separately.
Sources and Related Rules
- Promotion and Regulation of Online Gaming Act 2025
- Online Gaming Rules 2026: government explanation
- Consumer Affairs: Endorsement Know-Hows
Editorial review: 26 October 2026. This is general legal information. The outcome may vary depending on the facts of the case, applicable state law and subsequent amendments.